Prof. Oliver Hon Ming Yau is a renowned Australian professor of marketing. He is now an honorary and distinguished professor at the Lee Shau Kee School of Business and Administration, Open University of Hong Kong, and was former Associate Dean and Chair Professor of Marketing at City University of Hong Kong. He obtained his BBA with Honours and MBA at the Chinese University of Hong Kong, and his Ph.D. degree at the Management Centre of Bradford University, UK. He is a prolific author who has published more than 60 books and two hundred working papers and journal articles during the last forty years.